Paradigm Shift
noun
a fundamental change in approach or underlying assumptions.
The way products and services are purchased in 2019 has changed and has been changing since the 1960s starting with IBM’s Online Transaction Processing (OLTP) technology. We just didn’t realise that as a society we were being trained by stealth over the last 50 years. Think of a frog and bringing a pot of water to the boil...
Researching and buying products and se...
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